"Advertising moves people towards goods; merchandising moves goods towards people."

 

-Morris Hite-

OUR MISSION

 

Our Mission is to become the leading African-American owned merchandising company, the Gold Standard services in the merchandising industry, and provide superior merchandising services throughout the United States.

 

Our Strategy is to deploy our premier professional Sales and Merchandising team to ensure delivery and focused execution of our client’s corporate vision to the African-American consumer.

JITA ENTERPRISE

 

JITA Enterprise is an African-American owned national merchandising company founded in 2001 and is a member of the Chicago Minority Supplier Development Council.

 
Merchandising

 

JITA's Merchandising team performs daily merchandising activities where JITA representatives visit retail locations on behalf of our clients to distribute POP material, educate stores staff on new promotions, and set up in-store promotions on behalf our clients.

  • Gain, maintain and/or increase distribution in key retail chains, mass merchandisers, beauty supplies and distributors within the United States of America.

 

  • Place Point of Purchase materials in all retail outlets, along with building off-shelf displays to increase product visibility.

 

  • Implement sampling and in-store promotional opportunities to educate consumers during peak shopping periods. 

 

  • Compile customized territory surveys and pertinent sales data analysis to assess the market conditions and competitors.

 

  • Write turnover orders for promotional and out of stock merchandise to ensure product availability at store level.

 

  • Execute new product launches through coordinated multistate strategic plan of action initiatives and activities.

 

  • Support local Trade Show events, such as, Today's Black Woman Essence Music Festival and regional Black Expos, just to name a few. 

Benefits
  • You gain valuable access to the urban market consumers and demographic knowledge of your products value

 

  • We can leverage our reputation with national and regional wholesalers and distributors to increase product pull through.Increase product awareness and visibility in the OTC (beauty & barber supply stores) by educating the consumer through store level in-store promotions.

 

  • Coordinate the implementation and execution of corporate category resets to streamline and enhance your product image.

 
Resets are an integral part in the merchandising strategy of any retail store. They ensure that products are displayed in a clean, organized manner to attract the consumer’s attention. Planograms are developed to ensure this is executed at the highest level, along with displaying price and sale tags once the planograms is finished being set up.
Our goal is to offer manufacturers merchandising support; which include impactful off-shelf activity, pull-through sales and execute business strategies to assist in the growth and development of our clients business.
 
 

© 2019 Jita Enterprise Inc.

Jita Image 03